Due to their failure to influence consumers, traditional advertising media are slowly going out of style. It is getting easier for people to avoid exposure to ads thanks to ad blockers, DVRs, and internet radio growing in popularity. Consider this: Vehicle wraps reach prospective customers who are not exposed to.
The Outdoor Advertising Association of America classifies wrap advertising as a form of “out-of-home” advertising. The association says that vehicle advertising can be the most effective and efficient form of out-of-home advertising, reaching more consumers at a lower cost per thousand impressions than any other form of advertising. Vinyl wraps.
As an owned media, vehicle wraps advertise 24/7 at their owner’s disposal and create impressions wherever they go. On average, vehicle graphics generate 101 impressions per mile. Media measurements performed by Geopath (formerly known as the Traffic Audit Bureau) discovered the number of daily impressions vehicle wraps make to be.
An OAAA statistics pointed out that fleet advertising raises brand name recognition 15 times greater than other forms of advertising. Regardless of the medium used, successful advertising achieves the following goals: raise brand awareness, promote product or service offerings, create memorable impressions about the brand and offerings, influence audience behaviour.
With the Coronavirus pandemic spreading with such impetus and throwing a spanner into the works of current OOH campaigns, will your outdoor campaigns be effective post lockdown? This is the question on the mind of most Brand/Media Managers. While the city of Lagos has kicked off the gradual easing of.
