The Outdoor Advertising Association of America classifies wrap advertising as a form of “out-of-home” advertising. The association says that vehicle advertising can be the most effective and efficient form of out-of-home advertising, reaching more consumers at a lower cost per thousand impressions than any other form of advertising.
Vinyl wraps tend to increase the outreach of a marketing campaign. When conducting traditional marketing campaigns, small business owners often limit themselves to a small demographic. For instance, if you advertise in the newspaper, you’re limiting yourself to those who are, on average, 50-89 years old. However, if you engage in a transit car advertising campaign, you’ll reach everyone from children to seniors.
vehicle advertising can be the most effective and efficient form of out-of-home advertising, reaching more consumers at a lower cost per thousand impressions than any other form of advertising.