Campaign Overview
Wrapyt Media partnered with Lonart, a leading antimalarial brand, to execute a strategic auto-branding campaign in Lagos, Nigeria. Over a period of 3 months, we branded 20 ride-hailing cars, ensuring Lonart’s message reached communities across the city, reinforcing the importance of malaria prevention and treatment.
Branding Type: Full branding - 4 doors, rear windshield and bonnet.
Campaign Execution
Branded 20 Cars for Maximum Visibility
Each car was professionally wrapped with Lonart’s vibrant branding, turning everyday vehicles into moving billboards that engaged thousands of Lagos residents daily.Street Activation in Victoria Island
To further amplify the campaign’s reach, we organized an impactful Mob Activity in Victoria Island, one of Lagos’ busiest commercial and residential hubs. This created buzz, engaged pedestrians, and drove awareness about Lonart’s effectiveness in malaria treatment.Real-Time Tracking & Monitoring
Throughout the campaign, Wrapyt Media tracked mileage, movement patterns, and exposure levels to measure the campaign’s success and ensure Lonart’s message reached key target locations.
Campaign Impact
📍 270,000 Miles Covered – The branded cars traveled an estimated 270,000 miles, ensuring Lonart’s message was visible in key neighborhoods, markets, business districts, and residential areas.
👀 21.6 Million Impressions – With consistent exposure across Lagos, the campaign generated approximately 21.6 million impressions, significantly increasing brand awareness and reinforcing Lonart’s leadership in malaria treatment.
🎯 Targeted Brand Engagement – By leveraging auto-branding and street-level activations, Lonart effectively engaged audiences in high-traffic areas, making a lasting impact on public health awareness.
Why Auto-Branding Works for Healthcare Brands
For brands like Lonart, auto-branding is an efficient, high-impact advertising strategy that ensures consistent brand visibility in everyday locations. By reaching people where they live, commute, and work, auto-branding effectively reinforces brand messages without interruption.
Drive Your Brand to Success with Wrapyt!
Looking to launch an impactful auto-branding campaign? Wrapyt Media specializes in transforming vehicles into powerful advertising tools that connect brands with their audience.
📩 Let’s make your brand unmissable—Contact us today!
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