Campaign Overview
Wrapyt Media partnered with InDrive to execute a high-impact auto-branding campaign in Lagos, Nigeria. Over a period of 3 months, we transformed 300 ride-hailing cars including private high mileage cars into moving billboards, ensuring InDrive’s message reached audiences where they live, work, shop, worship, and play.
Branding Type: Partial branding - 4 doors and rear windshield
Campaign Execution
Branding 300 Cars in 5 Weeks
Our team successfully branded 300 vehicles within just 5 weeks, ensuring a seamless and professional transformation of each car to reflect InDrive’s vibrant brand identity.Live Tracking & Monitoring
We didn’t just brand the cars—we also tracked and monitored their movements, mileage, and active hours throughout the campaign. This provided valuable data on exposure and engagement levels, reinforcing the effectiveness of our auto-branding strategy.Street Buzz & Community Engagement
To maximize visibility, we organized multiple mobile activation (Mob) activities in Victoria Island (VI), Surulere, Maryland, and Ikeja. These activations created excitement on the streets, sparking conversations and increasing brand awareness for InDrive.
Campaign Impact
🚗 4 Million Miles Driven – Across the campaign period, the branded vehicles collectively covered an estimated 4 million miles, ensuring widespread exposure in key areas of Lagos.
👀 324 Million Impressions – With consistent visibility on high-traffic routes, the campaign generated an estimated 324 million impressions, reinforcing InDrive’s presence across the city.
🎉 Driver Satisfaction – The drivers loved the campaign, expressing enthusiasm about their participation and looking forward to future branding opportunities with Wrapyt.
Why Auto-Branding Works
Auto-branding remains one of the most cost-effective and impactful outdoor advertising solutions. By leveraging the movement of ride-hail cars, brands can stay in front of their audience daily, creating a lasting impression.
Let’s Put Your Brand on the Move!
Looking to amplify your brand’s presence in Lagos and beyond? Wrapyt Media specializes in strategic auto-branding that guarantees high visibility and engagement.
📩 Contact us today to discuss your next campaign!
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